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Writer's pictureSophie Wilson

How to Save Your Small Business



Every small business will go through rough and challenging patches. In the UK, there are

currently, many factors that are having negative effects on businesses, such as high levels of

inflation, a cost-of-living crisis and the economy still suffering due to the effects of the

Covid-19 pandemic.


Running a business is never a plain sailing task, especially with such large external factors

taking their toll. If you have found that your business is suffering due to this, or due to

internal factors such as insufficient cash flow, then read on to discover some tips that could

help to save your business.


Don’t Give Up!


Although a suffering business can be stressful and demanding, do not let this discourage

you. Every successful business has experienced difficulties, and you can learn so much from

‘failures’ and struggles.


Remember why you started the business in the first place, and know that challenges are

inevitable no matter how well the business may be doing. Don’t lose sight of the passion

and motivation that made you start up your business in the first place.

Sometimes you just need to take a step back, look at the overall state of the business and

this will help you to determine what the problems are.


Conduct a SWOT Analysis


A SWOT Analysis is a helpful tool that many businesses use which helps you to identify

strengths, weaknesses, opportunities and threats. This is a great exercise as it helps you to

evaluate what is going well in the business, but also what isn’t.


If your business is on the brink of sinking, completing this exercise is a great idea as it will

show you the areas of the business that require the most improvement. It will also help you

to assess the damage to your business, therefore allowing you to decide what to do next

and what changes you may want to make.


Engage With Your Clients


Your customers/clients are arguably the most important aspect of your business, so it could

be a good idea to ask them for feedback. Without customers, businesses wouldn’t make

enough revenue to keep afloat.


Collecting feedback from your clients/customers can show you what the business could be

doing differently, allowing you to make the necessary changes and successfully move

forward.


Communicate With Your Employees


When it comes to solving problems at work, it is always helpful to have an open discussion

as a team. After all, your employees know the business and the customers just as well as

you do.


Having a meeting with your staff to discuss how you can improve the business is such a

worthwhile exercise, as you can learn a lot from other people’s perspectives, and everyone

gets an opportunity to put their ideas forward. It is important to trust your employees and

to listen to them, as this will increase the chances of saving the business.


Reduce Costs and Manage Your Cash Flow


For a business to survive, it is important that cash flow is consistent. In order to keep as

much cash in the business as possible, it is worth evaluating your costs and seeing what

could be minimised.


A good way of doing this is by creating a cash flow forecast, so you can see what’s coming in

and what’s going out, giving you insight into how much will be in your bank account.

By doing this, you will easily be able to identify where the majority of your money is going,

so you can work out if any of your costs can be reduced.


Thanks For Reading


Thank you so much for reading this article and we hope you have found it informative. If you

want some more tips on improving your business, take a look at our other articles. We have

blogs covering a wide variety of topics, such as business tips, financial tips and general

business knowledge.


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